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Payments & pricing

Pricing your memberships

January 1, 2026 · 1 min read

Frameworks for setting plan tiers, trials and class packs that members actually buy.

Pricing is the lever that most affects your revenue — and the one owners second-guess the most. Here is a simple framework.

Start with your anchor plan

Most studios do best with three tiers. Your middle tier is the anchor: price it for the member you most want, then build a lighter and a premium option around it.

Offer a low-friction entry

A free trial or a class pack lets people try before they commit. StudioStak supports free trials, class passes and joining-fee waivers out of the box.

  • Keep trials short enough to create urgency
  • Use class packs to convert drop-ins into members

See how it maps to plans on the pricing page.